Why WWF?

Since its inception, WWF has driven and participated in the evictions of hundreds of thousands indigenous peoples from their ancestral homeland, for purposes of “conservation”. But while it is an enemy to community, it is a friend to industry. You would think that a “noble” organization like WWF would have strong ethical values and make sure not to associate with industries that are causing the very same climate and ecological crisis they are committed to fight…NOT QUITE THE CASE!

In fact, WWF’s relationship with destructive industries run deep, and their partnerships are designed to greenwash the companies, allowing them to continue their destruction of ecosystems with minor changes, but to appear legitimate and sustainable.

Who We Are

WTF WWF is a youth and Indigenous-led grassroots campaign challenging WWF’s colonial conservation practices while advocating for a justice-based conservation model centred around local community leadership and indigenous rights over their respective customary lands. This is the model we need to survive the climate crisis.


The WTF WWF campaign is the outcome of collaborations built between activists and indigenous and local community leaders from Sub-Saharan Africa and Latin America. Our work revolves around connecting with and learning from the ongoing resistance of indigenous communities in the Global South on the frontline of social, political and environmental injustices. Our solidarity is rooted in the personal and long-term relationships we have built with these communities. This campaign is led by the priorities, visions, voices and decision-making of our indigenous partners.



We are not the first to be calling out WWF for their negligence and harm – we work to amplify the voices of the many frontline communities, indigenous leaders and activists from around the world. Many of these communities have resisted militarised and oppressive conservation programmes and organisations for centuries, since the first colonial efforts to appropriate indigenous land in the name of ecological conservation.

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